Friday, May 8, 2009
Quebec NGO Sues the King and Wins...
Not so long ago I used to see these commercials for Burger King Cressandwhiches which advertised "meat and cheese and meat and cheese" that looked oh so tasty in the eyes of this simple carnivore. But it appears that not everyone felt the same about waking up with the King...
A Quebec organization called "The Coalition québécoise sur la problématique du poids" (Quebec Coalition for weight problems) sued BK for targeting children in their advertising. They did this by advertising a free toy with the purchase of a kid's meal. The best part is they won.
Again I am stupefied at the verdict of the court having now sentenced Burger King to pay 12,000$ after a guilty plea by the burger chain. A few things here are worth considering... WTF is 12,000$ to a huge corporation. Second off, who the heck sues a fast food chain for making them and their kids fat?
You don't want your kids to get fat, don't take them to BK, Mickey D's, Wendy's, A & W, Harvey's or any of the burger joints around the province. If your kids grow up craving junk food, don't blame the commercials, blame yourselves. I eat well, I take care of myself mostly because my parents taught me the value of a well balanced meal. When I need a snack I eat an apple, it's far less costly the BK and much better for you.
I think I'm going to sue Danone for making yogurts geared at kids or those people who make string-cheese... Because hey, it's aimed at kids and that's obviously wrong.
Parent's stop blaming everyone and everything except yourselves for the shortcomings of your offspring. It's not TV, it's not video games, it's not fast food and it's not what they pick up at school; as a parent it's your job to make sure that your child has the proper values to cope and deal with this stuff. And that doesn't start by suing Burger King, it starts by giving your kid milk and fruit and talking to them about their day.